Profit inbox
Risks that could cost you, and evidence-backed opportunities worth a look, ranked by estimated significance. Opportunities are possibilities, not guaranteed savings.
Criticalcase 1
Meta spend up 43.9% while attributed sales fell 5.7%
£8,202
Highcase 2
Aurora Hoodie refunds rose to 14.4% of units sold
£2,688
Highcase 3
ParcelFast label cost per order up 23.0%
£1,748
Mediumcase 4
Trail Bottle 750ml unit cost up 25.0%; price unchanged
£1,394
Highcase 10
Contribution profit was −£644 on 2026-11-02
£2,189
Mediumcase 5
TikTok Ads not connected
impact unknown
Mediumcase 6
Product cost missing for Ember Camp Mug
impact unknown
Mediumcase 11
Unusually low contribution profit on 2026-10-26
£1,008
Mediumcase 12
Unusually low contribution profit on 2026-10-29
£807
Lowcase 7
New recurring cost: Review booster app (£349/month)
£349